This component will consist of a variety of outreach and educational activities. Project staff will obtain, design and disseminate culturally appropriate print and audio-visual materials that appeal to the target audience. The CDC has emphasized the use of social marketing to address the importance of HIV testing and alcohol abuse awareness in the African-American community. Those found to be positive with HIV or hepatitis are encouraged to take steps to reduce the risk of infecting others and to protect their health by taking steps recommended by their health care professional. Articles, posters, flyers and advertisements will be in the Southern Digest (school paper), press releases, campus displays and other media will be used to communicate factual information about HIV/AIDS, hepatitis and the impact of alcohol and other drugs on prevention efforts. Printed materials will also be placed in dormitories, the Student Union, classroom buildings and community venues. Materials targeting African-Americans will be used where available and other materials will be adapted to be culturally sensitive.
Strategy 1 – Social Norming for Alcohol Prevention (SNAP)
- A collaborative project between Louisiana Highway Safety Commission, Southwest Louisiana Area Health Education Center, and Southern University and A&M College.
- Project SNAP will create messages specifically targeted to each of the universities that bring awareness and promote accurate health norms concerning the use and abuse of substances through media and promotional campaigns.
- Goal: decrease alcohol abuse and alcohol related accidents by students ages 12-25.
Strategy 2 – Take Charge Take the Test (TCTT) and Testing Makes Us Stronger (TMUS)
- Take Charge Take the Test (TCTT): National campaign that encourages HIV testing among Black/African-American women between the ages of 18-34.
- The multiple campaign faces uses TV, radio, billboards, magazines, newspapers and other forms of communication to deliver important HIV prevention messages.
- Testing Makes Us Stronger (TMUS): National campaign that promotes HIV testing among Black/African-American gay and bisexual males. The campaign aims to demonstrate that knowing one’s HIV status is important and empowering information.